Vittne
Rebranding of an app designed to serve as evidence in cases of violent crime.
Brief: Redefine Cilia— communicate the brand if you own it. Cilia is an alarm app that offers features to prevent assaults and facilitate evidence collection in the event of a crime.
Visit their website here.
Insight: Extremely few assault cases result in convictions, often due to a lack of evidence. For many victims, this means they never receive justice or closure for the trauma they have experienced. Cilia, and especially its recording function, acts as a third party when you trigger an alarm.
Solution: The new concept is based on the reality that when an assault occurs, there isn’t always someone there by your side. It is difficult to prove the truth when there is no evidence. Sometimes, a conviction can feel like closure—and everyone who has been subjected to this kind of crime deserves that. With Cilia, you’re not alone. Cilia is your witness.
Art direction: Viktor Ekmark, Wilma Stenberg, Julia Jutterström
Copywriting: Fanny Karlsson, Alice Rylander