A deeper perspective on reality
A film that is positioning Ekot as a reliable news source to strengthen Sveriges Radio’s brand.
Brief: Strengthen Sveriges Radio’s brand as a news provider, with the goal of attracting more users to their app Sveriges Radio Play.
Idea: We wanted to show that Ekot, their biggest news product, represents a deeper and broader perspective. We created a commercial that reflects the reporting of the underlying causes of a new event and shows that Ekot conveys a deeper perspective on reality. By working with a classic twist in the film we distinctly show the viewer the importance of having a deeper perspective. This idea will help strengthen Ekot as an independent and vital platform.
Art direction: Jacqueline Axén Linderl, Julia Jutterström
Copywriting: Daniel Sjörs, Shalisa Taylor, Fanny Karlsson