Rooms of Darkness
A new concept for Clarion Hotel, where AI design, darkness, and playful details offer a unique stay. Clarion Umbra.
Brief: Create a new concept for Clarion Hotel (Strawberry).
Solution: A concept built around darkness that corresponds to the new Strawberry as presented by the hotel chain's owner, Petter Stordalen. A hotel chain for everyone who enjoys the darkness or who needs to spend time in the darkness for a while. Interiors developed with the help of AI and inspired by Didier Faustino, Tadao Ando and Bernard Khoury. Sunglasses as room keys and monsters as ‘do not disturb’-signs are some elements that make this concept stand out among all hotels.